Branding • Print • Web
Over time, brands can change. Which is what happened to Arise Home Health Care. Arise came to us with a branding challenge. Over the course of 15 years, its services and clientele had changed. Arise wanted a new name, logo, tagline and collateral pieces that better reflected the evolution of its business.
We created a new logo that incorporates Arise’s signature sun into a locator icon to illustrate Arise’s ability to offer care wherever its clients needed. We also created a new tagline and a fresh look for its collateral materials and website that incorporates the new logo shape into a bright and airy layered design. The primary shape in the center points to the new tagline, “Life, handled with care.”
The company says the response has been nothing but positive. “The concept Gearbox came up with is clean, bright, and reflects the new brand we were looking for,” says Sue Christensen, President of Arise. “From logo to website they managed the details and gave us a new look that we’re very happy with!”