The challenge

Messer Repair & Fabricating had evolved since the business began. Over time, the company had moved away from repair work and instead focused primarily on creating high-quality farm attachments. To accommodate the shift, Messer needed a new brand identity that eliminated the MRF initials and focused on the brand equity of the Messer name. 

The solution

The logo we created features a bi-colored M that incorporates the letter A. The two components represent the connection between the farm implement and the Messer attachments. We chose a strong, bold font to evoke rugged toughness, and a color palette that’s an extension of the original logo.