Gearbox | functional creative

Case Study


Brand Identity

The challenge

Messer Repair & Fabricating had evolved since the business began. Over time, the company had moved away from repair work and instead focused primarily on creating high-quality farm attachments. To accommodate the shift, Messer needed a new brand identity that eliminated the MRF initials and focused on the brand equity of the Messer name. 

The solution

The logo we created features a bi-colored M that incorporates the letter A. The two components represent the connection between the farm implement and the Messer attachments. We chose a strong, bold font to evoke rugged toughness, and a color palette that’s an extension of the original logo. 

What we did
Logo Design

Messer Attachments Old Logo

Previous Logo

Messer Attachments Logo

New Logo

Messer Attachments - Trailer
Messer Attachments Hat
Messer Attachments Shirt

Jana Messer
Messer Attachments

“Gearbox is amazing to work with. They ask questions to help get you what you want and their final product has always been amazing. This is the third time we’ve partnered with them for design and each time they amaze us again! 10/10 would recommend them!”

Gearbox Messer Attachments Rock Bucket Grapple