The final step was developing a campaign that promoted the first three signature items—a chewy peanut butter cookie dipped in chocolate, maple-infused breakfast sausage and a Chickle on a Stick (chunks of chicken and dill pickles double dipped in batter and deep fried). Oh my!
We developed a line of posters that leaned into fun, bold headlines atop a bright tablecloth pattern. The posters were used as the foundation for digital display ads, social media, print ads, and in-store signage. The campaign launched with strong sales, and the store entered the campaign into the National Grocers Association’s Creative Choice Awards.
