Two colleges for the price of one

The College of Saint Benedict and Saint John’s University have a unique thing going. Students who enroll in either college get a two-for-one deal on their education because they have full access to both campuses. That adds up to more academic options, more social opportunities, more athletic teams to cheer for…and so on. It’s the perfect mix of single-gender and co-ed experiences.

The schools asked us to create a campaign that promotes this one-of-a-kind partnership. We developed College2.

The campaign promotes all the ways students benefit from having access to two top-ranked, liberal arts colleges. The design leans into their prominent brand color, and it features images from both sides of the Bennie and Johnnie perspective coming together for one winning equation.