Client Success Story
Your brand is either winning the bid or handing it to someone else.
Full Circle Water went from a 40% close rate to rarely losing a bid. Hear directly from owner Joe Meyer about what a professional brand, sharp website, and strategic marketing did for his manufacturing business.
“We used to have a 40% close rate. Now it’s rare for us to lose a deal. We couldn’t have done it without Gearbox.”
What a professional brand can do for a manufacturer
Problem
Full Circle Water builds state-of-the-art wastewater treatment systems for stone and concrete fabricators. Their products are innovative and best-in-class — but their brand didn’t show it. Inconsistent product branding, outdated visuals and brand messaging, and a website packed with hard-to-navigate technical content were costing them deals.
Solution
Gearbox developed a cohesive product brand family with distinct wordmarks for each solution. We refined the company’s brand positioning and marketing materials, then brought everything together on a completely rebuilt website — one that makes it easy for customers to understand the value of each product without wading through technical noise.
The result?
Full Circle Water went from winning 4 out of 10 bids to rarely losing one. Not because the products changed — but because his brand finally presented the real value it’s selling.
Ready to move your brand forward?
We work with manufacturers who are serious about growing their business. If your brand and marketing aren’t working as hard as you are, let’s talk.