Gearbox | functional creative

Case Study

Full Circle Water

Brand Identity & Positioning 

The challenge

Full Circle Water develops simple-to-use, turnkey wastewater treatment solutions for stone and concrete fabricators. The company’s full line of state-of-the-art equipment is built to exceed customer expectations…and does. The only problem was the product line lacked strong and consistent branding.

The solution

We worked with Full Circle Water to develop a new line of product branding that captures the unique essence of each innovative product, while creating cohesiveness across the brand family. We used bold fonts that evoke durability and toughness, yet feel fresh and contemporary. We extended the new branding to an updated corporate logo and new products graphics for its flagship products. We also worked with leadership to revise the company’s overall brand positioning.

What we did
Corporate Logo Design
Product Logo Design
Brand Positioning 
Collateral Materials

Full Circle Water Old Logo

Previous Logo

Full Circle Water New Logo

New Logo

Full Circle Product Wordmarks

Joe Meyer
Owner, Full Circle Water

“I have worked with at least eight other companies on graphic design, web design, brochures, logos, etc and have always felt something was missing. Our products lacked that finishing touch with the proper branding and logos. When I met Gearbox, I was immediately comfortable and impressed with how they approach branding holistically and their efforts to understand our clients. They have consistently exceeded our expectations with their quality and timeliness.”

Full Circle Water Recon
Full Circle Water Wave
Full Circle Water CleanStream