Case Study
Full Circle Water
Brand Identity & Positioning
The challenge
Full Circle Water develops simple-to-use, turnkey wastewater treatment solutions for stone and concrete fabricators. The company’s full line of state-of-the-art equipment is built to exceed customer expectations…and does. The only problem was the product line lacked strong and consistent branding.
The solution
We worked with Full Circle Water to develop a new line of product branding that captures the unique essence of each innovative product, while creating cohesiveness across the brand family. We used bold fonts that evoke durability and toughness, yet feel fresh and contemporary. We extended the new branding to an updated corporate logo and new products graphics for its flagship products. We also worked with leadership to revise the company’s overall brand positioning.
What we did
Corporate Logo Design
Product Logo Design
Brand Positioning
Collateral Materials
Previous Logo
New Logo
Joe Meyer
Owner, Full Circle Water
“I have worked with at least eight other companies on graphic design, web design, brochures, logos, etc and have always felt something was missing. Our products lacked that finishing touch with the proper branding and logos. When I met Gearbox, I was immediately comfortable and impressed with how they approach branding holistically and their efforts to understand our clients. They have consistently exceeded our expectations with their quality and timeliness.”
