When Gary Marsden and Dave Marquardt started a small typewriter and furniture company named Marco in 1973, business “technology” consisted mostly of paper and ink. At the time they had no idea that their small St. Cloud company would ride the cusp of changing technology for the next four decades and become one of the top service providers in the nation. Today Marco employs more than 1,200 tech experts in 51 locations and serves more than 32,000 customers.
Marco attributes its phenomenal success to knowing exactly what business technology needs to become the best version of itself. The company wanted to create a campaign that captures Marco’s role as technology cheerleader, counselor and BFF. It also wanted to give technology a more personalized feel.
We created a campaign that gives business IT a voice … and a chair from which to tell its story. The print, digital and outdoor campaign features servers, printers and other types of technology revealing how Marco’s experience and support rock their world.
“Gearbox always takes the time to understand our business and marketing goals. The concepts they provided for our recent branding campaign were outstanding and communicate an effective message, both in the visuals and the copy. We value our strong partnership and the fun and professional image they help Marco portray.” Patty Funk, Vice President of Marketing