Gearbox | functional creative

Case Study

Falcon National

2019 AAF of Central Minnesota
Judge’s Choice

Annual Report

Project Overview

Falcon National Bank is a community bank with offices in St. Cloud, Foley, Ham Lake, Isanti, Richmond and Maple Grove. Each year, the bank develops an annual report that highlights financials as well as successes and challenges. As you can imagine, 2020 gave the bank plenty to talk about.

While we addressed the hurdles, this year’s annual report put most of the spotlight on how Falcon stepped up to help customers, employees and community members when they needed it most. The cover of the report features the bank’s signature falcon, which also takes center stage in the bank’s new branding campaign.

What we did
Photography Art Direction

The best part of creating annual reports is telling the stories of the people who are impacted by the brand. These everyday snapshots add meaningful context around why it all matters.