Gearbox | functional creative

Case Study

College of
Saint Benedict

AAF of Central Minnesota
Judge’s Choice

Brand Identity

Project Overview

The College of Saint Benedict has a thriving athletics program. To give the program a more cohesive feel and to better represent its energy and strength, the college asked us to create a new brand identity that was easily recognizable and could translate well to any application.

We worked with the college to uncover key objectives, then applied those findings to our design research and concepting. We ultimately created a strong, bold font that conveys speed and movement. We applied the new brand to print and collateral, playing fields and courts, uniforms, apparel, event banners, score boards and an expansive Hall of Fame wall mural.

What we did

Tammy Moore
Chief Marketing and Communications Officer at CSB/SJU

“Gearbox didn’t rush this work, but rather helped us invest time up front getting to know and understand the objectives and strategy. It’s this thoughtful care about the project and the process that helped us meet – and ultimately, exceed – our goals to create a brand that is bold, collegiate and consistent.”