COLLEGE OF SAINT BENEDICT
Branding • Environment • Print
The College of Saint Benedict has a thriving athletics program. To give the program a more cohesive feel and to better represent its energy and strength, the college asked us to create a bold, new look that was easily recognizable and could translate well to any application.
We chose a strong, bold font and made subtle adjustments to convey speed and movement. We applied the new brand to print and collateral, playing fields and courts, uniforms, apparel, event banners, score boards, and an expansive Hall of Fame wall mural.
The response to the new look in its various applications has been positive: