AAF of Central Minnesota
BCI Construction had an identity problem. Though the company had transitioned to a new name and new ownership in 2017, many didn’t know BCI had undergone big changes. The most dramatic change was a new approach to commercial construction—one that was more transparent, innovative, family-focused and community-minded.
To bring awareness to the company’s five-year evolution, we developed a “25 going on 5” brand awareness campaign that celebrates a bolder, brighter, smarter and stronger BCI. The campaign—which included an anniversary event, digital ads, environmental signage and more—was preceded by a brand update.
What we did
Business Development Manager, BCI Construction