Gearbox | functional creative

Case Study


AAF of Central Minnesota
Judge’s Choice

Awareness Campaign


Project Overview

BCI Construction had an identity problem. Though the company had transitioned to a new name and new ownership in 2017, many didn’t know BCI had undergone big changes. The most dramatic change was a new approach to commercial construction—one that was more transparent, innovative, family-focused and community-minded. 

To bring awareness to the company’s five-year evolution, we developed a “25 going on 5” brand awareness campaign that celebrates a bolder, brighter, smarter and stronger BCI. The campaign—which included an anniversary event, digital ads, environmental signage and more—was preceded by a brand update.

What we did
Campaign Strategy
Digital Ads
Event Signage

BCI Tshirt
BCI Tshirt

Chris Schellinger
Business Development Manager, BCI Construction

“The entire Gearbox team has been a pleasure to work with as we seek to expand BCI’s brand awareness. Through their thorough brand discovery process, the Gearbox team helped BCI identify who we are and how we can communicate that to the greater community. The 25 Going on 5 campaign captures the culture, mindset and core purpose of BCI and has been successful in presenting that internally and externally. With Gearbox’s ongoing efforts, we see an opportunity to reach more clients and reach our growth goals.”