CSB SJU Library Logo Design

The original search engine

By: gearboxfc

Last year the College of Saint Benedict and Saint John’s University came to us with a challenge. How do you get college kids—who’ve grown accustomed to searching for all of their information online—to go to the library? The result was a campaign called Get Smart that highlights the benefits of tapping into these still-very-relevant campus resources. We chose bright colors, light-hearted headlines and fun graphics to appeal to millennials. Here’s the poster series we created for both campuses. (See them close up.)