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Trillium Tower Development Website
Building a higher standard: rebranding Trillium Tower Development
Trillium Tower Development specializes in turnkey tower construction and technology installations for the wireless communications and broadcast industries. Like most businesses that grow and evolve over more than two decades, the company needed its brand to better reflect its current market positioning. Gearbox provided Trillium with a brand identity refresh and a new tagline and website that elevate the overall brand and showcase the company’s unique strengths.
Previous Logo
New Logo
Uncovering Trillium’s core strengths
The first step in the process was helping Trillium articulate what set it apart. Through a discovery session, we identified the company’s unique selling proposition: Trillium helps customer succeed by excelling at problem solving and project management, while providing personal, hands-on service.
Developing the tagline: “A higher standard”
With the company’s positioning defined, we crafted a tagline that encapsulates its promise: “A higher standard.” This simple, yet powerful, phrase communicates Trillium’s dedication to quality and service. The tagline also conveys a sense of aspiration, aligning with its mission of reaching new heights in the tower industry, while empowering customers to succeed alongside them.
Designing a website that aligns with its positioning
The next step was to bring the updated brand messaging and tagline to life through a refreshed logo and reimagined website. Using bold visuals, clean layouts, and strategic content placement, the website showcases the best of the company’s capabilities.
Positioning Trillium for growth
Together, the new brand elements better communicate Trillium’s value to current and prospective clients, helping the company stand firm in its positioning and stand out in a competitive market.