We recently rolled out some new work for JF Kruse. The local jeweler offers a number of cool services that set it apart from other shops in town. On top of the list is their ability to design and make custom jewelry in-house from start to finish. How do they do it? By employing a full-time, super-talented custom jeweler and four goldsmiths who turn their clients’ dreams into reality. And, as the icing on the sparkly cake, their custom design services are completely free. We created some outdoor signage that spreads the word on these unique services.