Bringing a new brand to life through editorial design
Three times a year, the College of Saint Benedict connects with friends and alumnae through a 40+ page magazine that tells the illuminating stories of past and present Bennies. For more than a decade, Gearbox has helped shape those stories through our editorial design.
The latest issue has a slightly different feel. It features new branding elements implemented by the college that include a new logo, color palette, fonts and other graphical patterns. As vigilant brand champions, our goal was to bring those elements to life in a way that keeps the spirit and integrity of the design intact. Here’s how it all came together.