Last year, Arise Home Health Care came to us with some branding challenges. Over the last 15 years, its services and its clientele had changed. What started as a company that focused primarily on in-home care for clients with disabilities had expanded to include services for all types of clients in all types of locations, with the majority of its new clients being aging seniors. Today it serves clients in their homes, assisted living facilities, and—coming soon—at the company’s new Senior Day Program. Arise wanted a new name, logo, tagline and collateral pieces that better reflect its changing focus.
Here’s the original logo and tagline:
Arise wanted the new logo to illustrate its ability to offer quality care right where you need it. The new logo below incorporates the company’s signature sun into a locator icon. The company also changed its name to Arise Cares, which pretty much says it all.
The new collateral pieces incorporate the new logo shape into a bright and airy layered design. The primary shape in the center points to the new tagline, “Life, handled with care.”
If you know a brand that needs a fresh start, we have the branding skills to make it happen! Contact us.