Gearbox | functional creative

Blog

Granite City Goaltender Development

This Brand Doesn’t Play It Safe

Goalies are built different—focused, fearless, and a little bit wild (in the best way). So when Granite City Goaltender Development asked us to develop a logo for their brand, we knew it had to match that same one-of-a-kind energy.

We went all in with bold shapes, gritty vibes, and a nod to the roots of the game—incorporating an old-school goalie mask into the design to give it that classic, no-nonsense edge. Because nothing says “I eat slapshots for breakfast” like vintage goalie gear.

Granite City Goaltender Development - Gold Logo - Gearbox Creative

Gold Logo

Granite City Goaltender Development - Black Logo - Gearbox Creative

Black Logo

Granite City Goaltender Development is all about developing next-level goaltenders, and now their brand hits just as hard as their training.

Because if you’re gonna stand out in the crease, your logo better stand out too.

Need a better way to position your brand?

Sign up to receive future blogs.