Branding • Environment • Print

CSB Basketball


The College of Saint Benedict has a thriving athletics program. To give the program a more cohesive feel and to better represent its energy and strength, the college asked us to create a bold, new look that was easily recognizable and could translate well to any application.



We chose a strong, bold font and made subtle adjustments to convey speed and movement. We applied the new brand to print and collateral, playing fields and courts, uniforms, apparel, event banners, score boards, and an expansive Hall of Fame wall mural.

CSB Softball
CSB Volleyball


The response to the new look in its various applications has been positive:


“Gearbox didn’t rush this work, but rather helped us invest time up front getting to know and understand the objectives and strategy. It’s this thoughtful care about the project and the process that helped us meet – and ultimately, exceed – our goals to create a brand that is bold, collegiate and consistent,” said Tammy Moore, Chief Marketing and Communications Officer at College of Saint Benedict and St John’s University.