by Sara Mohs
When I talk to people about blogging for their business, more often than not they scrunch up their faces in pain at the thought of it.
I know. I know. It’s just one more thing to think about. But from a marketing standpoint, it’s a pretty big deal. Besides adding fresh content to your website, it’s a great tool for boosting search engine rankings. According to Hubspot, a company that specializes in SEO, businesses that blog get about 55% more traffic to their website than those that don’t.
Five reasons blogging is good for business
1. Blogging helps you add important keywords and phrases to your content that people are likely to search.
2. Search engines can tell if new content is being added to your site. Every time you add new photos or text, it improves your “freshness” score and tells search engines your website is active.
3. The more relevant and interesting your content, the more inbound links you’re likely to have (from people linking back to your website), which in turn raises your credibility rating.
4. Blogging gives you something to talk about and share with your social communities.
5. Ultimately, blogging gets readers to the place where you really want them—your website, where they can wander around and take a look at your products and services.
The best thing to remember when writing a blog is this: put cocaine in the party dip. (No. Not literally. I don’t condone drugs.) But the point is that you want to create a great experience for your readers. One they’ll want to come back to again and again. The best way to do that is by giving them info that’s relevant, useful, and interesting.
Relevant. By keeping the topic relevant to your business, you’re getting more mileage out of your keywords and increasing your odds of being ranked higher.
Useful. Your readers are busy. They don’t have time for content that doesn’t answer a burning question or give them something good to chew on. Unless it’s really, really interesting. (See next point.)
Interesting. Even if your information is relevant and useful, it still has to be interesting. Because if it’s not interesting, your readers are less likely to come back. I’ll read just about anything if it’s well written. But I have a very limited amount of patience for text that’s too formal, boring, or loaded with corporate speak.
Need help with your blog?
If you don’t have the time or resources to pull it off, contact us. We can set you up with a blogging program that helps boost your web traffic and gives your readers something they’ll want to come back for.
Now. Take a deep breath and relax your facial muscles. Together, we’ve got this.