Coffee beans on a mission

We just finished up collateral materials for Youngevity, a California-based company that offers a variety of healthy lifestyle products. The pieces we created are for Youngevity’s line of amazing coffees. They’re amazing for two reasons. First, they’re quadruple certified (organic, fair trade, rainforest alliance, and bird friendly). Next, all of the profits go to Youngevity’s… Read more »

Branding Hazard

Hazard Consulting Logo Gearbox

When Hazard Consulting came to us wanting a brand identity, we saw it as a great opportunity to spin the attributes of the name in a fun, positive way. We wanted to create a brand that evokes power, energy, speed and excitement. We designed a logo that features a stylized lightning bolt, which also mimics… Read more »

Another journey to the Summit

Each year, software users from all over the country converge at Wolters Kluwer Financial Services User Summit. It takes place next month in Orlando. Over the course of three days, the Summit offers attendees 35+ breakout sessions and respected industry speakers. It’s a big deal. The client wanted a clean, yet dynamic look that tied… Read more »

Welcome Zach Arvidson

We’re excited to welcome Zach Arvidson as our new designer and resident independent hip hop authority. Zach hails from Howard Lake and brings a slew of design experience, including running his own shop for 5 years. He earned a B.A. in Graphic Design from the University of Wisconsin-Eau Claire in 2009 and has since created… Read more »

What is branding anyway?

Gearbox Creative Branding Blog

It’s the “it” word in advertising. Everyone wants to talk about branding. Some companies even employ “brand champions” whose primary purpose is to patrol the borders of an organization’s brand-ness to make sure nothing is inching over the lines. But, what does that mean? What is a brand? Is it the logo? The tagline? A… Read more »