Empowering good things

Marco Empower

Late last year, regional technology provider Marco invited us to be one of the agencies to pitch concepts for its new 2015 marketing campaign. We were thrilled to learn our concept was chosen. The new m:powering campaign—which also includes a new tagline—focuses on Marco’s awesome ability to provide power and empowerment to its employees, customers… Read more »

What is branding anyway?

Gearbox Creative Branding Blog

It’s the “it” word in advertising. Everyone wants to talk about branding. Some companies even employ “brand champions” whose primary purpose is to patrol the borders of an organization’s brand-ness to make sure nothing is inching over the lines. But, what does that mean? What is a brand? Is it the logo? The tagline? A… Read more »