Category: Copywriting

Copywriting Blog Image

Why investing in a copywriter is a brilliant idea for your brand.

Aug
29
By: gearboxfc2017

Have you ever left a meeting with brilliant ideas and realized you don’t have the bandwidth to make them a reality? If those brilliant ideas start with creating great content, you may try leaning on internal employees to make it happen. But if those employees have their own workload to focus on … or if…

READ MORE »

Coffee beans on a mission

May
16
By: gearboxfc

We just finished up collateral materials for Youngevity, a California-based company that offers a variety of healthy lifestyle products. The pieces we created are for Youngevity’s line of amazing coffees. They’re amazing for two reasons. First, they’re quadruple certified (organic, fair trade, rainforest alliance, and bird friendly). Next, all of the profits go to Youngevity’s…

READ MORE »

A brand on the rise

Apr
05
By: gearboxfc

Last year, Arise Home Health Care came to us with some branding challenges. Over the last 15 years, its services and its clientele had changed. What started as a company that focused primarily on in-home care for clients with disabilities had expanded to include services for all types of clients in all types of locations,…

READ MORE »

The original search engine

Jan
22
By: gearboxfc

Last year the College of Saint Benedict and Saint John’s University came to us with a challenge. How do you get college kids—who’ve grown accustomed to searching for all of their information online—to go to the library? The result was a campaign called Get Smart that highlights the benefits of tapping into these still-very-relevant campus…

READ MORE »
Marco Empower

Empowering good things

Mar
17
By: gearboxfc

Late last year, regional technology provider Marco invited us to be one of the agencies to pitch concepts for its new 2015 marketing campaign. We were thrilled to learn our concept was chosen. The new m:powering campaign—which also includes a new tagline—focuses on Marco’s awesome ability to provide power and empowerment to its employees, customers…

READ MORE »
Gearbox Functional Creative Blog Copywriting Best Practices

For the love of copy

Dec
16
By: gearboxfc

By Sara Mohs Copywriting is one of those jobs you have to love if you’re going to stick with it. Because you’re certainly not going to do it for the recognition. I can’t count the number of times I’ve heard, “no one reads the copy.” And, I get it. We live in a culture driven…

READ MORE »