Building your brand
from the inside.

Every brand wants to reach as many people as possible; spark a positive reaction; and live a long, happy existence in the lives of its audience. (Maximizing sales is nice, too.) To do that, brands need to think beyond just their logo … and beyond just their external marketing efforts. Branding encompasses the overall emotion…

On the Grow

Gearbox Functional Creative GSDC On The Grow Logo

Say you want to tell your out-of-town … or out-of-state … or out-of-planet friends about the St. Cloud region. How would you describe it? That was the challenge facing the Greater St. Cloud Development Corporation (GSDC). It wanted to nail down what makes our area so amazing, so we have a consistent story to tell… Read more »

A brand on the rise

Last year, Arise Home Health Care came to us with some branding challenges. Over the last 15 years, its services and its clientele had changed. What started as a company that focused primarily on in-home care for clients with disabilities had expanded to include services for all types of clients in all types of locations,… Read more »

Welcome Zach Arvidson

We’re excited to welcome Zach Arvidson as our new designer and resident independent hip hop authority. Zach hails from Howard Lake and brings a slew of design experience, including running his own shop for 5 years. He earned a B.A. in Graphic Design from the University of Wisconsin-Eau Claire in 2009 and has since created… Read more »

What is branding anyway?

Gearbox Creative Branding Blog

It’s the “it” word in advertising. Everyone wants to talk about branding. Some companies even employ “brand champions” whose primary purpose is to patrol the borders of an organization’s brand-ness to make sure nothing is inching over the lines. But, what does that mean? What is a brand? Is it the logo? The tagline? A… Read more »