Category: Branding

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Why investing in a copywriter is a brilliant idea for your brand.

Aug
29
By: gearboxfc2017

Have you ever left a meeting with brilliant ideas and realized you don’t have the bandwidth to make them a reality? If those brilliant ideas start with creating great content, you may try leaning on internal employees to make it happen. But if those employees have their own workload to focus on … or if…

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Building your brand from the inside.

Jul
21
By: gearboxfc

Every brand wants to reach as many people as possible; spark a positive reaction; and live a long, happy existence in the lives of its audience. (Maximizing sales is nice, too.) To do that, brands need to think beyond just their logo … and beyond just their external marketing efforts. Branding encompasses the overall emotion…

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On the Grow

Sep
06
By: gearboxfc

Say you want to tell your out-of-town … or out-of-state … or out-of-planet friends about the St. Cloud region. How would you describe it? That was the challenge facing the Greater St. Cloud Development Corporation (GSDC). It wanted to nail down what makes our area so amazing, so we have a consistent story to tell…

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Branding Hazard

May
27
By: gearboxfc

When Hazard Consulting came to us wanting a brand identity, we saw it as a great opportunity to spin the attributes of the name in a fun, positive way. We wanted to create a brand that evokes power, energy, speed and excitement. We designed a logo that features a stylized lightning bolt, which also mimics…

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A brand on the rise

Apr
05
By: gearboxfc

Last year, Arise Home Health Care came to us with some branding challenges. Over the last 15 years, its services and its clientele had changed. What started as a company that focused primarily on in-home care for clients with disabilities had expanded to include services for all types of clients in all types of locations,…

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Paying it forward

Oct
15
By: gearboxfc

by Sara Mohs This year, we’ve had the opportunity to do some fun and meaningful pro bono work for a couple of great, local organizations. One of the projects was for Quiet Oaks Hospice House, which holds a special place in my heart. I used to volunteer there cooking meals for the residents and their…

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Great expectations

Jun
10
By: gearboxfc

Late last year, we met with the College of Saint Benedict/Saint John’s University about revamping the theme for their Push Play Performing Arts Series. If you’re familiar with the series, you know it brings in amazing talent from all over the world, and it features a wide range of performances — from renowned musical acts…

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Logo design Gearbox Functional Creative St. Cloud MN

A fresh look for fall

Oct
21
By: gearboxfc

It’s autumn in Minnesota. And though some of us had to be physically escorted out of summer after last year’s brutal winter, it’s hard to argue with nature when it’s speaking the language of fall. The changing leaves are Minnesota at its finest. So in honor of our amazing natural resources, we designed a fresh…

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Another journey to the Summit

Aug
08
By: gearboxfc

Each year, software users from all over the country converge at Wolters Kluwer Financial Services User Summit. It takes place next month in Orlando. Over the course of three days, the Summit offers attendees 35+ breakout sessions and respected industry speakers. It’s a big deal. The client wanted a clean, yet dynamic look that tied…

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Gearbox Creative Branding Blog

What is branding anyway?

Mar
26
By: gearboxfc

It’s the “it” word in advertising. Everyone wants to talk about branding. Some companies even employ “brand champions” whose primary purpose is to patrol the borders of an organization’s brand-ness to make sure nothing is inching over the lines. But, what does that mean? What is a brand? Is it the logo? The tagline? A…

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