When Hazard Consulting came to us wanting a brand identity, we saw it as a great opportunity to spin the attributes of the name in a fun, positive way. We wanted to create a brand that evokes power, energy, speed and excitement. We designed a logo that features a stylized lightning bolt, which also mimics a lowercase “h.” We added a gradient to the graphic element to give it depth, and we chose colors that softened the overall feel. Because this is one hazard that’s nothing but positive.
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