Author: gearboxfc

Building your brand from the inside.

Jul
21
By: gearboxfc

Every brand wants to reach as many people as possible; spark a positive reaction; and live a long, happy existence in the lives of its audience. (Maximizing sales is nice, too.) To do that, brands need to think beyond just their logo … and beyond just their external marketing efforts. Branding encompasses the overall emotion…

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Coffee beans on a mission

May
16
By: gearboxfc

We just finished up collateral materials for Youngevity, a California-based company that offers a variety of healthy lifestyle products. The pieces we created are for Youngevity’s line of amazing coffees. They’re amazing for two reasons. First, they’re quadruple certified (organic, fair trade, rainforest alliance, and bird friendly). Next, all of the profits go to Youngevity’s…

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Gearbox Functional Creative GSDC On The Grow Logo

On the Grow

Sep
06
By: gearboxfc

Say you want to tell your out-of-town … or out-of-state … or out-of-planet friends about the St. Cloud region. How would you describe it? That was the challenge facing the Greater St. Cloud Development Corporation (GSDC). It wanted to nail down what makes our area so amazing, so we have a consistent story to tell…

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Branding Hazard

May
27
By: gearboxfc

When Hazard Consulting came to us wanting a brand identity, we saw it as a great opportunity to spin the attributes of the name in a fun, positive way. We wanted to create a brand that evokes power, energy, speed and excitement. We designed a logo that features a stylized lightning bolt, which also mimics…

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A brand on the rise

Apr
05
By: gearboxfc

Last year, Arise Home Health Care came to us with some branding challenges. Over the last 15 years, its services and its clientele had changed. What started as a company that focused primarily on in-home care for clients with disabilities had expanded to include services for all types of clients in all types of locations,…

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The original search engine

Jan
22
By: gearboxfc

Last year the College of Saint Benedict and Saint John’s University came to us with a challenge. How do you get college kids—who’ve grown accustomed to searching for all of their information online—to go to the library? The result was a campaign called Get Smart that highlights the benefits of tapping into these still-very-relevant campus…

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Paying it forward

Oct
15
By: gearboxfc

by Sara Mohs This year, we’ve had the opportunity to do some fun and meaningful pro bono work for a couple of great, local organizations. One of the projects was for Quiet Oaks Hospice House, which holds a special place in my heart. I used to volunteer there cooking meals for the residents and their…

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Gearbox Functional Creative Expect Wow Logo

Great expectations

Jun
10
By: gearboxfc

Late last year, we met with the College of Saint Benedict/Saint John’s University about revamping the theme for their Push Play Performing Arts Series. If you’re familiar with the series, you know it brings in amazing talent from all over the world, and it features a wide range of performances — from renowned musical acts…

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Marco Empower

Empowering good things

Mar
17
By: gearboxfc

Late last year, regional technology provider Marco invited us to be one of the agencies to pitch concepts for its new 2015 marketing campaign. We were thrilled to learn our concept was chosen. The new m:powering campaign—which also includes a new tagline—focuses on Marco’s awesome ability to provide power and empowerment to its employees, customers…

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Gearbox Functional Creative Blog Copywriting Best Practices

For the love of copy

Dec
16
By: gearboxfc

By Sara Mohs Copywriting is one of those jobs you have to love if you’re going to stick with it. Because you’re certainly not going to do it for the recognition. I can’t count the number of times I’ve heard, “no one reads the copy.” And, I get it. We live in a culture driven…

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