Building your brand
from the inside.

Every brand wants to reach as many people as possible; spark a positive reaction; and live a long, happy existence in the lives of its audience. (Maximizing sales is nice, too.) To do that, brands need to think beyond just their logo … and beyond just their external marketing efforts. Branding encompasses the overall emotion…

Coffee beans on a mission

We just finished up collateral materials for Youngevity, a California-based company that offers a variety of healthy lifestyle products. The pieces we created are for Youngevity’s line of amazing coffees. They’re amazing for two reasons. First, they’re quadruple certified (organic, fair trade, rainforest alliance, and bird friendly). Next, all of the profits go to Youngevity’s… Read more »

On the Grow

Gearbox Functional Creative GSDC On The Grow Logo

Say you want to tell your out-of-town … or out-of-state … or out-of-planet friends about the St. Cloud region. How would you describe it? That was the challenge facing the Greater St. Cloud Development Corporation (GSDC). It wanted to nail down what makes our area so amazing, so we have a consistent story to tell… Read more »

Branding Hazard

Hazard Consulting Logo Gearbox

When Hazard Consulting came to us wanting a brand identity, we saw it as a great opportunity to spin the attributes of the name in a fun, positive way. We wanted to create a brand that evokes power, energy, speed and excitement. We designed a logo that features a stylized lightning bolt, which also mimics… Read more »

A brand on the rise

Last year, Arise Home Health Care came to us with some branding challenges. Over the last 15 years, its services and its clientele had changed. What started as a company that focused primarily on in-home care for clients with disabilities had expanded to include services for all types of clients in all types of locations,… Read more »

The original search engine

Last year the College of Saint Benedict and Saint John’s University came to us with a challenge. How do you get college kids—who’ve grown accustomed to searching for all of their information online—to go to the library? The result was a campaign called Get Smart that highlights the benefits of tapping into these still-very-relevant campus… Read more »

Paying it forward

by Sara Mohs This year, we’ve had the opportunity to do some fun and meaningful pro bono work for a couple of great, local organizations. One of the projects was for Quiet Oaks Hospice House, which holds a special place in my heart. I used to volunteer there cooking meals for the residents and their… Read more »

Empowering good things

Marco Empower

Late last year, regional technology provider Marco invited us to be one of the agencies to pitch concepts for its new 2015 marketing campaign. We were thrilled to learn our concept was chosen. The new m:powering campaign—which also includes a new tagline—focuses on Marco’s awesome ability to provide power and empowerment to its employees, customers… Read more »

Another journey to the Summit

Each year, software users from all over the country converge at Wolters Kluwer Financial Services User Summit. It takes place next month in Orlando. Over the course of three days, the Summit offers attendees 35+ breakout sessions and respected industry speakers. It’s a big deal. The client wanted a clean, yet dynamic look that tied… Read more »

Welcome Zach Arvidson

We’re excited to welcome Zach Arvidson as our new designer and resident independent hip hop authority. Zach hails from Howard Lake and brings a slew of design experience, including running his own shop for 5 years. He earned a B.A. in Graphic Design from the University of Wisconsin-Eau Claire in 2009 and has since created… Read more »

What is branding anyway?

Gearbox Creative Branding Blog

It’s the “it” word in advertising. Everyone wants to talk about branding. Some companies even employ “brand champions” whose primary purpose is to patrol the borders of an organization’s brand-ness to make sure nothing is inching over the lines. But, what does that mean? What is a brand? Is it the logo? The tagline? A… Read more »

Truth in advertising

Gearbox Truth in Advertising St. Cloud

by Sara Mohs When I tell people I’m a writer, they usually assume I’m a novelist. “What sort of stories do you write?” they ask. “I’m in advertising,” I say, inserting a sharp pin into their bubble of high expectations. “That’s too bad,” they say. (Okay, they don’t actually say that. In so many words.)… Read more »